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Brand, Digital & Product Designer
Welcome 👋, I’m Pol Rossi.
I’m an independent designer with 15+ years of experience in brand identity, logos, websites, interfaces, and digital products.
I care about solving design problems and turning concepts into clear visual experiences. Most of my work focuses on helping companies communicate their value clearly, make their products easier to use, and build trust.
You can reach me via ✉️ email, connect with me on 💼 LinkedIn, or explore my 🖼️ selected projects.
Services
Identity and visual direction designed to build a consistent, recognizable brand that reflects what the company offers.
Websites and digital communication designed to present your offer clearly and build trust online.
Interfaces and flows designed to make digital products easier to understand, use, and adopt.
Flexible design support for companies, startups, agencies, and teams that need visual craft, clear design thinking, and autonomous execution.
Work
SubgenAI was rebranded to establish a stronger, more credible corporate identity for an AI company focused on investment and transformation. The project included a new logo, visual system, brand applications, guidelines, and communication materials designed to support its continued growth and professional presence.
Brand Identity · Visual System · Brand Applications
The GoCloud brand was built from the ground up for a new cloud services company. The project began by exploring the company’s business model and brand direction, then expanded into a complete identity system, website, and launch materials for sales and communication.
Brand Strategy · Brand Identity · Website Design
Stylus was rebranded for its 40th anniversary, reflecting its position as one of Argentina’s leading technology wholesalers. The work created a scalable visual system for multi-brand campaigns, institutional communication, physical spaces, and digital channels, alongside a full website redesign and ongoing campaign support.
Brand Identity · Visual System · Website Design
Serenity*Star was rebranded to reflect a more established and professional presence in the market for enterprise AI solutions. The work focused on refining the visual identity and building a practical brand system, including key applications, brand assets, guidelines, and a commercial presentation.
Brand Identity · Visual System · Brand Applications
Espinlabs was repositioned to reflect a more mature direction focused on corporate clients. The work combined brand strategy and visual identity in a scalable system designed for key brand applications.
Brand Strategy · Brand Identity · Visual System
Fōster Nutrition was created from the ground up as an automated smart-food restaurant in Buenos Aires. The work covered naming and brand identity, as well as the interfaces and user experience across ordering kiosks, mobile ordering, pickup lockers, and kitchen systems, together with in-store signage. The entire system was designed to make the customer journey clear, intuitive, and easy to navigate.
Brand Identity · Digital Product Design · Service Experience
Process
01
Understand the context, goals, audience, and what needs to improve.
02
Define the strategy, message, structure, and visual direction.
03
Design the brand identity, website, or digital product.
04
Prepare assets, guidelines, and next steps to launch or iterate.
About
I’m Pol Rossi, an independent designer based in Buenos Aires with over 15 years of experience in brand identity, logos, websites, interfaces, and digital products.
Over the years, I’ve worked across editorial design, identity systems, websites, digital products, and startup projects. I work remotely with companies and teams in different contexts, bringing structure and hands-on execution from strategy through final delivery.
By combining brand strategy, visual communication, and digital product design, I help companies build more credible brands and create clearer, more consistent websites and products.
Contact
Tell me what you’re working on and let’s see how I can help. Email me at or connect with me on LinkedIn.